Creatives don't die loudly. CTR slips, frequency climbs, and spend quietly drains. Kiin watches every creative week over week and flags the ones fatiguing, ranked by what they're costing you.
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Each creative's click-through rate this period vs last, so you see what's slipping before the spend shows it.
When an audience has seen an ad too many times and saturation is setting in, not just raw impressions.
Fresh, slipping, fatigued, by format, so a junior can act on it as fast as a senior would.
The spend each fatiguing creative is burning, so you refresh the ones that actually matter first.
A fatiguing ad doesn't announce itself. It just quietly wastes a month of budget. Kiin catches it in week one.
Read only, in about 60 seconds. One client or your whole book.
"Which creatives are burning out on Acme?" In Claude or ChatGPT.
Fatiguing creatives, worst-first, with the fix, in seconds.